FOR IMMEDIATE RELEASE
Mike Wilken, Public Relations Manager
C.H. Robinson and AARP Foundation Unveil New Tropicana® Clementines Packaging to Help Fight Hunger
Eden Prairie, MN (January 10, 2013) — C.H. Robinson Worldwide, Inc., one of the world’s largest produce sourcing and logistics companies, has teamed up with AARP and AARP Foundation to support the Drive to End Hunger initiative by offering specially designed packaging on Tropicana® clementines at retailers nationwide.
Available on three-pound bags and five-pound race CARtons, the packaging will include imagery of the campaign’s spokesperson, four-time NASCAR Cup Series champion Jeff Gordon and the No. 24 Drive to End Hunger Chevrolet. The specially designed packaging is made available as part of C.H. Robinson’s role as a proud supporter of the Drive to End Hunger initiative. C.H. Robinson will also be making donations to AARP Foundation for the initiative throughout 2013, and has committed to donating at least $25,000.
Drive to End Hunger raises awareness and funds to address the problem of hunger among people 50 years and older, as well as develops both short- and long-term solutions to the hunger problem.
“We are proud to be able to put C.H. Robinson’s expertise in the produce industry to work with AARP Foundation in their campaign against hunger,” said James Rasmussen, fruit category manager at C.H. Robinson. “This program not only offers unique packaging to shoppers to raise awareness, but also allows us as a company to give back to an important cause.”
A Quick Response (QR) code, available on both packaging options, sends users to a secure AARP Foundation website where direct donations can be made to the initiative. Shoppers that make a donation of $24 or more will receive a Drive to End Hunger hat.
“Too many older Americans, in communities across the country, struggle to put food on the table,” said Jo Ann Jenkins, AARP Foundation president. “We’re grateful for the opportunity to work with C.H. Robinson and some of the nation’s leading food retailers to raise awareness of the problem of hunger among older Americans and AARP Foundation’s efforts to provide solutions through Drive to End Hunger.”
Nearly nine million Americans age 50 years and older are at risk for hunger every day which is a 79 percent increase in the last 10 years. Since AARP and AARP Foundation launched Drive to End Hunger, the initiative has donated almost 16 million meals and driven corporate and individual donor commitments with an expected value of more than $17.5 million.
About the AARP Foundation
AARP Foundation is working to win back opportunity for struggling Americans 50+ by being a force for change on the most serious issues they face today: housing, hunger, income and isolation. By coordinating responses to these issues on all four fronts at once, and supporting them with vigorous legal advocacy, the Foundation serves the unique needs of those 50+ while working with local organizations nationwide to reach more people, work more efficiently and make resources go further. AARP Foundation is the charitable affiliate of AARP. Learn more at www.aarpfoundation.org.
About C.H. Robinson Worldwide
C.H. Robinson got its start in the produce industry over 100 years ago, providing fresh fruits and vegetables to the settlers of the Dakotas and Minnesota. Today, C.H. Robinson is a Fortune 500 company and one of the largest produce sourcing and logistics companies in the world with annual gross revenues of over $10 billion. C.H. Robinson offers the highest quality products while integrating value-added logistics, distribution, and information reporting services. C.H. Robinson provides many well-known North American consumer brands including Glory Foods®, Mott's®, Welch's®, and Tropicana®. The Tropicana trademark is being used under license from Tropicana Products, Inc. C.H. Robinson offers a full line of conventional and organic produce through a large network of regional and local growers and serves over 37,000 customers through a network of more than 230 offices and over 10,500 employees worldwide.
Through the company and its Foundation, C.H. Robinson and its employees contribute millions of dollars annually to a variety of organizations, including the Juvenile Diabetes Research Foundation, Community Health Charities, American Red Cross, Children's Hospital and Clinics of Minnesota, and Global Impact. The company is headquartered in Eden Prairie, Minnesota, and has been publicly traded on the NASDAQ since 1997. For more information about C.H. Robinson, visit http://www.chrobinson.com.