FOR IMMEDIATE RELEASE:
January 15, 2013
David L. Allen
AARP Launches New YouTube Series, The Cheap Life with Jeff Yeager
AARP Savings Expert’s Weekly Series Helps People Get the Most for their Money
Washington, DC – Today, AARP launched the latest in its original video series on YouTube, “The Cheap Life with Jeff Yeager,” featuring AARP savings expert Jeff Yeager. During each weekly episode, Yeager, who is also known as the “Ultimate Cheapskate,” will discuss tips and tricks on how consumers of all ages can pay less for just about everything, save for retirement, get the most for their money and up-cycle or reuse everyday items through creative repurposing.
“We know our members want programming that features fun and everyday ways to save,” said Larry Gannon, AARP Vice President of TV and Radio Programming. “’The Cheap Life’ is one way AARP is meeting the wants and needs of our members and others—by helping them and their families save real money and live the life they want, but at a fraction of the cost.”
For the past four years, Jeff Yeager has been a popular contributor to AARP via online articles and “savings challenges,” print articles in AARP’s Bulletin and “AARP The Magazine,” AARP television series and web-only videos and a weekly blog. Past videos featuring Jeff are among the most viewed and many of his articles are among the top read articles in the money section of www.aarp.org.
“Our research shows that AARP members are using YouTube to view videos online,” Gannon said. “And through this popular interface, ‘The Cheap Life’ delivers fun and engaging ideas on how to enjoy life more by spending less. Subscribers to The Cheap Life YouTube Channel will be able to interact directly with Jeff and have their tips and savings ideas shared with a worldwide audience.”
Each three to five minute episode of “The Cheap Life” will link back to relevant articles, blog posts and other helpful tools found on www.aarp.org. Episodes may include:
The Repurposing Challenge—Encouraging viewers to find multiple uses for everyday household items;
Don’t Throw That Away!—Jeff shares one of his many favorite repurposing ideas;
Cheapskate Shout-out—Jeff acknowledges people who have embraced the “cheap life;” and,
Cheapskate Hall of Fame/Shame—Jeff identifies people who have excelled or failed at being frugal.
“The Cheap Life” is part of a customized AARP YouTube destination that streamlines the user experience and better organizes the more than 2,000 videos available for site visitors. In 2013, AARP will continue to expand its online content offerings by developing premium original programming for the AARP YouTube channel in the form of weekly series focusing on the areas of money, health and beauty, technology and travel.
Consumers can subscribe to “The Cheap Life” for free by visiting www.YouTube.com/CheapLifeChannel and becoming a registered YouTube user. The first episode, “Travel Tips for the Frugal,” can be found by visiting https://www.youtube.com/watch?v=Zob8NFodEtw.
AARP is a nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people 50+ have independence, choice and control in ways that are beneficial to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for Americans 50+ and the world's largest-circulation magazine; AARP Bulletin, the go-to news source for the 50+ audience; www.aarp.org; AARP VIVA, a bilingual lifestyle multimedia platform addressing the interests and needs of Hispanic Americans; and national television and radio programming including My Generation and Inside E Street. The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at www.aarp.org.