FOR IMMEDIATE RELEASE
December 6, 2010
AARP Media Relations, email@example.com, 202-434-2560
Drive to End Hunger Unveils New Design for Jeff Gordon’s No. 24 Car
WASHINGTON—Drive to End Hunger (DTEH), an initiative of AARP and AARP Foundation to end hunger among older Americans, today unveiled the design of four-time NASCAR Sprint Cup Series Champion Jeff Gordon’s No. 24 Drive to End Hunger Chevy for the 2011 season.
“Of the nearly 51 million Americans who face the threat of hunger every day, nearly six million are seniors who must make the heart-breaking decision between a nutritious meal and other necessities,” said Gordon, 39, winner of 82 career Sprint Cup races. “By combining the power and generosity of the NASCAR community with such a deserving cause, we can make a difference in this country and solve this problem.”
Gordon will drive the car for 22 races annually over the next three years to raise awareness of and help solve the growing problem of hunger among older Americans. The DTEH car is candy apple red fading down to black, with dominant white DTEH logos. DTEH is helping millions of older Americans who are facing hunger across the United States.
As part of the No. 24 sponsorship, DTEH, Gordon and Hendrick Motorsports will engage the NASCAR fan base, corporations and charitable organizations via a text-to-donate program; activation at racetracks across the country; further research on the causes and consequences of hunger in older Americans; and an innovative national grant program that will provide resources to address the problem at a local level.
“We have a unique opportunity to harness a hugely popular sport and drive attention to a problem that too often goes unnoticed,” said Jo Ann Jenkins, AARP Foundation president. “We’re thrilled to join with Jeff to shine a light on the causes of hunger in this country and work with his team and millions of fans to end it.”
For more information, please visit www.DrivetoEndHunger.org.
ABOUT AARP FOUNDATION:AARP Foundation is AARP’s affiliated charity. The Foundation is dedicated to serving vulnerable people 50+ by creating solutions that help them secure the essentials and achieve their best life. AARP Foundation focuses on: hunger, housing, income and isolation as our key mission areas. The Foundation envisions: “a country free of poverty where no older person feels vulnerable.” Foundation programs are funded by grants, tax-deductible contributions and AARP. For more information about AARP Foundation, please log on to www.aarpfoundation.org.
ABOUT HENDRICK MOTORSPORTS:Since 1984, Hendrick Motorsports has earned 194 race victories and a record 10 car owner championships in NASCAR's premier division, the Sprint Cup Series. The organization fields four full-time Chevrolet teams on the Sprint Cup circuit with drivers Mark Martin, Jeff Gordon, Jimmie Johnson and Dale Earnhardt Jr. Headquartered in Concord, N.C., Hendrick Motorsports employs more than 500 people. For more information, please visit www.HendrickMotorsports.com, www.twitter.com/TeamHendrick and www.facebook.com/HendrickMotorsports.