Eden Godbee, AARP, (202) 412-2687, email@example.com
WASHINGTON D.C. — With 99% of Americans age 50 and older traveling for fun and spending roughly $125 billion on leisure travel, it is no wonder Boomers are using their vacation days to travel south of the border and domestically, according to AARP’s new 2017 Travel Trends survey released today.
The majority of Boomers plan to take, at least, one leisure trip in 2017 and the average Boomer plans to take five or more leisure trips throughout the year. Sound like a lot, huh?
Among domestic destinations, Boomers still favor Florida, California and Las Vegas, much like previous years. But among international destinations for Boomers, Latin America is heating up! While European travel is cooling off, significantly.
AARP Travel Ambassador Samantha Brown thinks many factors may be influencing this shift.
“Boomers have been
Latin America has emerged as the most popular destination for Boomers traveling internationally – with 3 of the Top 5 destinations falling south of the U.S. border!
Top 5 Destinations for International Boomer travel include:
- The Caribbean
- Central/South America
According to Brown, “Latin America could be a closer
Boomer travelers are intrigued by the idea of an authentic or “off the beaten path” travel experience, both, domestic and international.
- 50% of Boomers want to eat a meal with locals
- 23% of Boomers want to tour with locals
- 18% of Boomers want to stay with a local host/host family
44% of Boomers want to take
“California could be its own country; it offers deserts, mountains, forests. There are endless possibilities for adventure,
But Boomers aren’t too concerned about budget.
Only 40% of the Boomers set a budget – as opposed to 62% of Millennials and 54% of GenXers. In addition, the majority of Boomers don’t seem to be deterred by
Nonetheless, very few travelers encountered major issues with leisure travel plans.
Most Boomers are members of one or more travel loyalty programs. And they usually book directly through those programs online. However, AARP is making travel simple with trip planning and helpful travel information on how to plan your next getaway or vacation. For more information, visit travel.aarp.org
“AARP Travel uniquely focuses on Boomers and those over the age of 50-plus. Our content is curated for mature travelers, diverse in thought and experience – we offer information for those taking their first trip and those who’ve been
AARP has been a leader in the field of travel for people 50-plus and their families since 1958 and identifies emerging trends that influence how their
- Did you know? Boomers are interested in traveling to Latin America. See more cool facts in @AARP 2017 #Travel Trends. www.aarp.org/2017traveltrends
- Boomer Travelers are interested in local experiences & are a part of loyalty programs. See @AARP 2017 #Travel Trends. www.aarp.org/2017traveltrends
- According to @AARP 2017 #Travel Trends, nearly all Boomers will take at least one leisure trip next year. Learn more. www.aarp.org/2017traveltrends
AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services. A trusted source for lifestyle tips,
About the 2017 AARP Travel Trends Survey
This 15-minute online survey was conducted September 15-24, 2016 among males and females 18 and older who had taken at least one trip 50 miles or more away from home, with a two-night stay, in the past two years