FOR IMMEDIATE RELEASE
Contacts: AARP Media Relations, firstname.lastname@example.org or Patrick Crisp, Coupons.com, 650.605.4695
AARP Members Can Access New Grocery Coupon Center Powered by Coupons.com
Through December 31st, charity donation for every coupon redeemed helps AARP members and others save money and do good
WASHINGTON D.C. – AARP and Coupons.com today announced a new relationship to help consumers save money and, at the same time, give back to those in need. The AARP Grocery Coupon Center powered by Coupons.com (www.GroceryCouponCenter.com) allows people of all ages to access coupons that will help them save on everyday items from dozens of leading brands.
Beginning today and continuing through the holiday season, for each coupon printed from the Grocery Coupon Center and redeemed by December 31, 2009, Coupons.com will donate five cents to the customer’s choice of one of a selected number of AARP Foundation charitable initiatives. The AARP Foundation, AARP’s affiliated charity, helps provide security, protection and empowerment for older persons in need.
“Given this difficult economy, many people are looking for ways to save money every day,” said Howard Byck, senior vice president of lifestyle products and services for AARP Services, Inc, the wholly-owned subsidiary of AARP. “The AARP Grocery Coupon Center powered by Coupons.com will help people avoid the time-consuming process of traditional ‘coupon-clipping’ by giving them convenient online access to a collection of coupons they can print at home and then use at their local grocery stores. At the same time, they can give back to those in need.”
Coupon use in general has increased since the economic downturn began, however the growth in popularity of coupons has been particularly significant among AARP members. In fact, a 2008 Scarborough Research report found that more than 79 percent of AARP members reported using coupons for groceries at least once in the previous 12 months. The Grocery Coupon Center will make available as many as 100 or more valuable coupons at any given time, with an average savings of more than one dollar per coupon.
“Digital coupon use is growing dramatically, as more and more consumers are looking to save money,” said Steven Boal, CEO of Coupons.com Incorporated. “We are providing 24/7 access to the coupons that shoppers want and simultaneously allowing them to direct contributions to worthy causes supported by the AARP Foundation. The more consumers save, the more we give.”
Users of the Grocery Coupon Center can choose to direct donations to one of nine AARP Foundation initiatives designed to:
* Assist individuals struggling with the high cost of prescription drugs and basic necessities;
* Provide job training and assistance to older Americans who need to work to make ends meet;
* Help lower-income taxpayers qualify for the right deductions and credits;
* Protect older Americans from consumer fraud and identity theft;
* Protect against age discrimination;
* Help seniors manage their finances so they can remain in their homes and retain their independence;
* Support grandparents raising grandchildren;
* Provide education and training to older women reentering the workforce to support their families; or
* Help improve the lives of all seniors.