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AARP Announces Innovation@50+ Scholarship Winners at Demo Conference

AARP challenges, empowers entrepreneurs to meet the needs and wants of Americans 50+

FOR IMMEDIATE RELEASE
Sept. 14, 2011

CONTACT:
AARP Media Relations, media@aarp.org

AARP Announces Innovation@50+ Scholarship Winners at Demo Conference

AARP challenges, empowers entrepreneurs to meet the needs and wants of Americans 50+

WASHINGTON – AARP today announced the recipients of two $18,500 scholarships to entrepreneurs focused on meeting the needs and wants of the burgeoning 50+ population. The selected entrepreneurs earned the opportunity to present their ideas on stage at the DEMO Conference – the nation’s premiere venue for start-up ideas and products.

“AARP is continually looking for new ways to shape and transform society so that aging Americans are living their best lives. What’s more, the baby boomer generation includes more than 78 million people, who like most of us welcome solutions that help make life a bit easier and less complex. Products like those created by the ‘Innovation@50+’ winners do just that.” said Jody Holtzman, Senior Vice President, AARP Thought Leadership. “What’s more, the DEMO conference creates a great platform for entrepreneurs, so we hope this effort will foster more discussion and innovative competition of how to serve the needs of a population that often goes overlooked in the technology sector.”

The two award recipients developed technologies and solutions that will make life easier for people 50 and older.

SenseAide, from Rochester Hills, Michigan, was selected to present its proposal for new consumer technology that could help family and professional caregivers stay in contact with people in need of care. The technology is designed to help address issues of health care quality, isolation and security, while offering collaborative planning tools.

Medication Intelligence, from Newport Coast, California, was selected to present its proposal for new consumer technology that could help individuals and their doctors better manage multiple medications. Unlike current medication management systems that require manual input of medication data, the new application would allow for the automatic entry of data from pharmacy websites.

“The rigorous selection process for DEMO presenters means that all participants must meet various criteria in order to present their innovations to the wider conference audience. We’re pleased that AARP acted proactively in seeking out talented individuals to make it possible for them to be involved in our conference,” said Neal Silverman, executive producer of DEMO’s fall 2011 conference.

In choosing participants to share their ideas live on stage during a six-minute presentation, DEMO showcases products that solve a commercial problem; make an impact or change the marketplace into which it is introduced or create a new market; have a business plan and a management team capable of delivering the product to market; and make its public debut at this year’s DEMO conference.

AARP sponsored scholarships for two entrepreneurs who are focused on new solutions that help American age 50+ or who are themselves 50 or older. AARP’s “Innovation@50+” scholarship program is part of a new collaboration with DEMO, the Launchpad for Emerging Technology. The scholarships finance their participation at the DEMO fall 2011 conference, where entrepreneurs looking to launch their start-ups directly pitch their ideas to more than 200 venture capitalists and members of the media.

For more information, please visit www.aarp.org/boomertech.

AARP is a nonprofit, nonpartisan organization with a membership that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with over 35.1 million readers; AARP Bulletin, the go-to news source for AARP's millions of members and Americans 50+; AARP VIVA, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.

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PRESS CONTACTS

If you are an AARP member and not with the press, call 1-888-OUR-AARP or email member@aarp.org.

 

If you are a reporter with a media inquiry please contact the AARP Media Relations Office: 202-434-2560 or media@aarp.org.

 

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