September 9, 2008
Contact: Adam Sohn, AARP, 202-434-2560, email@example.com
AARP and The Walt Disney Company today announced a new relationship that brings together generations to have fun and celebrate one another.
Disney and AARP are in the process of developing unique offers and benefits for AARP’s 40 million members that will be unveiled in the months to come. The new benefits under development will include discounts on select merchandise available through Disneyshopping.com (which includes personalized story books, collectible pins, DVDs, apparel, and toys), unique AARP member experiences at Epcot’s Food & Wine Festival, Epcot’s Flower & Garden Festival and Disney’s California Food and Wine Festival as well as other special offers for AARP members.
The new relationship was unveiled, complete with an appearance by Mickey Mouse, during AARP’s Life@50+ annual member event in Washington, DC, attended by more than 20,000 AARP members. During the event, AARP announced that American grandparents in the baby boom generation spend $30 billion a year on their grandchildren.
“Our members have a strong desire to connect with younger generations and leave the world a better place for their children and grandchildren. The relationship with Disney creates opportunities to help bring our member’s families together in fun and exciting ways,” said William Novelli, AARP’s CEO.
“As the worldwide leader in family entertainment, Disney is incredibly pleased to collaborate with AARP to provide great content and experiences for people of all ages,” said Robert A. Iger, President and CEO of The Walt Disney Company. “Disney has been helping families connect for generations and we’re delighted to now be enabling AARP members to share great times and memories with their kids and grandkids.”
Highlights of the relationship for AARP members include:
- Upcoming discounts on select merchandise available through Disneyshopping.com (which includes personalized story books, collectible pins, DVDs, apparel, and toys).
- Unique AARP member experiences at Epcot’s Food & Wine Festival, Epcot’s Flower & Garden Festival and Disney’s California Food and Wine Festival.
- The potential for new and unique offers for AARP members created by Disney in the months to come.
- Disney and AARP also hope to work together on special initiatives for grandparents.
ABOUT AARP AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world’s largest-circulation magazine with over 33 million readers; AARP Bulletin, the go-to news source for AARP’s 40 million members and Americans 50+; AARP Segunda Juventud, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.