Discover the New Learn more

Mom Means It – Get Health Insurance

AARP Launches E-Card Campaign for Parents to Encourage Young Adult Children to Enroll in Health Insurance


September 10, 2013


Allyson Funk

202-434-2560 | @AARPmedia |

Spanish language version available here.

“Mom Means It – Get Health Insurance”

AARP Launches E-Card Campaign for Parents to Encourage Young Adult Children to Enroll in Health Insurance

WASHINGTON, D.C. - Today, AARP launched an e-card campaign aimed at moms with adult children, offering a unique way to encourage young adults to purchase health insurance. Recognizing that 8.6 million young adults age 26-34 are uninsured, AARP is encouraging their moms – many of whom are our members – to remind their kids to sign up for insurance as required by the Affordable Care Act.

The e-cards say things like: “As a reward for signing up for health insurance, I’ll defriend you on Facebook. You’re welcome.” and “Shop for a health plan the same way you shop for everything…online, in your underpants.”

“We know that parents remain an important fixture in the lives of their adult children,” said Nicole Duritz, Vice President AARP Health Education and Outreach. “That’s why AARP created these cheeky e-cards for parents to remind their young adult children to sign-up for health insurance starting October 1st – because when Mom says it, she means it.”

The e-cards are available at where moms – or dads or grandparents – can share e-cards with their children by email or through social media platforms including Facebook, Twitter and Google+. AARP also released a set of six unique e-cards is in Spanish available at

The e-cards supplement AARP’s existing resources on the health care law including a free online tool – – and an information-rich website called These resources offer consumers customized information on what the law means for them and additional details on specific aspects of the law. AARP’s resources include information for those who are currently insured, those without health coverage or fear of losing it and people with Medicare.

To view and share e-cards visit: or


AARP is a nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services.  A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world's largest circulation magazine; AARP Bulletin;; AARP TV & Radio; AARP Books; and AARP en Español, a bilingual news source.  AARP does not endorse candidates for public office or make contributions to political campaigns or candidates.  The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at


Topic Alerts

You can get weekly email alerts on the topics below. Just click “Follow.”

Manage Alerts


Please wait...

progress bar, please wait

Help Us

If you have a story that you want to share, AARP is listening. Click here to send us your story.


If you are a reporter with a media inquiry please contact the AARP Media Relations office:  202-434-2560 or Or Follow us on Twitter @aarpmedia


If you are an AARP member and not with the press, please call 1-888-OUR-AARP or e-mail


From companies that meet the high standards of service and quality set by AARP.


Carrabba's Italian Grill Chicken Plate, Member Benefits

Members save 15% on lunch and dinner every day at Carrabba's Italian Grill.

Member Benefits Cricket Wireless Cellular

Members can save $20 on wireless devices from Cricket. Conditions apply.

membership benefits aarp budget rent car

Members save up to 25% and  get other exclusive benefits at Avis and Budget Rent A Car.


Membership Benefits Discounts Email Genius

Brain boost? Get AARP email for access to memory exercises & more that help you focus.