For Immediate Release
May 14, 2013
(202) 434-2560 | @AARPMedia | email@example.com
AARP Launches New Spanish-Language YouTube Channel
Lineup features renowned chef Denisse Oller
Washington, DC, May 14, 2013 — AARP announces the launch of its first Spanish-language YouTube channel, AARP en Español. The channel offers Hispanic AARP members content created specifically with them in mind. Journalist-turned-chef Denisse Oller leads the channel lineup in her weekly series, Secretos de Cocina con Denisse.
For the past three years, the Puerto Rican chef has been an AARP go-to food expert, cooking up luscious Latin specialties and interviewing top Hispanic chefs for www.aarp.org/espanol. Now she shares her culinary tips, nuggets of wisdom and recipes from her cocina latina, helping viewers enter the kitchen with confidence and become better cooks. Denisse's secretos will breathe new life into the hundreds of Latin-inspired recipes she has shared on www.aarp.org/denisse.
“Our existing Spanish-language videos have garnered thousands of hits. Launching this new YouTube channel allows our audience to have a better user experience, while inspiring them to pursue real possibilities,” said Gabriela Zabalúa-Goddard, AARP vice president of AARP en Español.
Secretos de Cocina con Denisse marks just the beginning of AARP’s offerings en español on YouTube. Future programming in development will help viewers discover new and different ways they can reimagine their lives, include interviews with celebrities and trend-setters, and provide information on personal finance, health and AARP member benefits.
To watch the channel or to subscribe, please visit: www.youtube.com/aarpespanol
AARP is a nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services. A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world's largest circulation magazine; AARP Bulletin; www.aarp.org; AARP TV & Radio; AARP Books; and AARP en Español, a Spanish-language website addressing the interests and needs of Hispanics. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. AARP Foundation is an affiliated charity of AARP that is working to win back opportunity for struggling Americans 50+ by being a force for change on the most serious issues they face today: housing, hunger, income and isolation. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at www.aarp.org.