FOR IMMEDIATE RELEASE
May 23, 2011
BETTY WHITE TEAMS UP WITH AARP TO SPREAD THE MESSAGE THAT AGE IS JUST A NUMBER AND PEOPLE NEED TO “GET OVER IT”
* American Icon Kicks Off New Relationship with AARP with Debut of New Ad Campaign *
WASHINGTON (May 23, 2011) – American icon and eternal Golden Girl Betty White is at it again, teaming up with AARP to urge Americans worried about getting older to “Get Over It.” As feisty as ever, she stars in a new campaign — including broadcast ads and online videos — that encourages people to get rid of obsolete stereotypes about aging and laugh along the way.
White’s ascension to becoming a cultural institution — winning six Emmy’s through breakthrough roles on the Mary Tyler Moore Show, The Golden Girls and even Saturday Night Live, all after the age of 50 — offers living proof that age shouldn’t define who you are.
“Turning 50 and joining AARP can be the start of a great new part of your life,” said White. “It doesn’t mean you’re getting old. I think age is what you make of it — just look at me! I’m going to hang out as long as anybody will pay attention.”
“Betty truly embodies what we’ve been hearing from our members for years: that age is just a number,” said Steve Cone, Executive Vice President, AARP. “She’s embracing her age and defying stereotypes and limitations often associated with the number of candles on your birthday cake. We think that’s something that will resonate with our members and all Americans 50+, and we couldn’t be happier to work with her to break through the misperceptions that keep people from taking advantage of all that AARP offers.”
AARP’s “Get Over It” campaign launched today with the debut of various national TV ads. The new campaign uses White’s unique humor in a way that will inform and delight consumers through online, print and other direct channels, in addition to television. People who call AARP to register will also be greeted with a message from her. A national sweepstakes will also offer the chance to win a trip to Hollywood to meet White on the set of TV Land’s Hot In Cleveland. No purchase or membership is required to enter the sweepstakes, but people who join or renew AARP membership through specific campaign promotions will automatically be entered into the sweepstakes. See details and official rules at aarp.org.
Added White, “I was just getting warm when I was 50. Now I’m hot, in Cleveland. I’m not done, and probably neither are you, and AARP can help us get to what’s next.”
The “Get Over It” campaign promotional materials can be accessed for review and download at aarp.org/bettywhite. Additionally, exclusive interviews, videos and stories with White can be accessed at AARP’s website, aarp.org.
Artwork and video from the campaign are available for download upon request. Contact Media Relations at email@example.com.
AARP is a nonprofit, nonpartisan organization with a membership that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with nearly 35 million readers; AARP Bulletin, the go-to news source for AARP's millions of members and Americans 50+; AARP VIVA, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.