FOR IMMEDIATE RELEASE
Media Relations / AARP
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Media Relations / Wiley
AARP and Wiley Team Up for New Book Publishing Relationship
WASHINGTON – AARP and John Wiley & Sons, Inc. (JWa, JWb) today announced a new relationship to create AARP-branded titles targeted to the interests of AARP members. Topics include subjects ranging from personal finances and health to travel, food, and technology. Helping people 50+ live their best lives will be a common theme in the program. The first titles to be published will be released in print and ebook formats in early 2012.
“We’re thrilled to team up with Wiley and eager to relaunch the AARP Books Program,” said Cathy Ventura-Merkel, Senior Vice President, AARP Publications. “Wiley brings more than 200 years of experience in creating and delivering books across traditional print and new digital platforms that will help us take the AARP Books program to a new level of relevance, digital access, and excellence.”
“Wiley is very happy to be working with AARP to publish branded titles across a broad variety of categories,” said Larry Olson, Vice President and Marketing Director, Wiley. “We also know that AARP’s audience is expecting to receive content in various formats, which Wiley can deliver.”
This announcement comes after an extensive search to find a new publisher for AARP’s book program. With its long-standing history of excellence and focus on the areas most relevant to AARP’s membership, Wiley is well-suited to provide value to the 50+ audience.
Wiley’s professional and trade business’ best-selling brands, franchises, and imprints include: For Dummies®, Jossey-Bass™, Frommer's®, WhatsOnWhen®, CliffsNotes®, Webster's New World®, Visual™, Howell Book House®, J.K. Lasser™, the Unofficial Guide®, Pfeiffer®, Wrox®, Architectural Graphic Standards, Capstone, Wrightbooks, Audel®, Sybex®, Wiley Nautical, and Fisher Investments Press.
AARP is a nonprofit, nonpartisan organization with a membership that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with over 35.1 million readers; AARP Bulletin, the go-to news source for AARP's millions of members and Americans 50+; AARP VIVA, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for more than 200 years, helping people around the world meet their needs and fulfill their aspirations. Wiley and its acquired companies have published the works of more than 450 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry, and Peace.
Our core businesses publish scientific, technical, medical, and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and Web sites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.