For Immediate Release
May 28, 2010
AARP Media Relations, email@example.com
AARP Debuts New Spanish-Language Radio Programming
WASHINGTON (May 27, 2010) – AARP today announced it will debut Su Segunda Juventud, a new Spanish-language radio program targeting the 45+ Hispanic demographic, in five markets on May 29th and 30th. This original half-hour health, finance, and lifestyle-oriented show is presented by AARP VIVA and designed to inform and entertain listeners about living their second youth better than their first. The show offers the latest information from experts on a variety of culturally-relevant issues pertinent to the 45+ Hispanic community, as well as authors, leaders, and celebrities who are at the forefront of Hispanic culture. Su Segunda Juventud will air in Miami, Los Angeles, Puerto Rico, San Antonio and Chicago.
Su Segunda Juventud is hosted by nationally recognized Hispanic expert and Editor of AARP VIVA, Gabriela Zabalúa-Goddard, who will take on a variety of guests and topics - from the serious to the light-hearted. Shows are taped on Mondays between 2:00 and 3:00pm at AARP’s state-of-the-art broadcast studios in Washington, DC and each show will provide tips and resources that offer a practical take-away after every program.
“We’re looking forward to connecting with our Hispanic audience with this new radio show as it offers us a new vehicle through which to deliver the trusted resources and information they come to us for,” said Zabalúa-Goddard. “We’re here to inform the 45+ Hispanic community so its members can enjoy the second half of their lives and I look forward to hearing what they have to say.”
Station Listings and Airtimes for May 29th and 30th
Chicago: WRTO-AM “La Tremenda” – 5/30 – 11:00-11:30am
Los Angeles: KTNQ “La Voz de Los Angeles” – 5/29 – 3:30pm – 4:00pm
Miami: WAQI “Radio Mambi” – 5/30 – 7am-7:30am
Puerto Rico: WKAQ-AM “Radio Reloj” – 5/30 – 7am-7:30am
San Antonio: KCOR-AM “La Primera” – 5/30 – 7:30-8:00am
Additional information on Su Segunda Juventud and a complete schedule of upcoming programs can be found at www.aarp.org/viva.
AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with over 35.1 million readers; AARP Bulletin, the go-to news source for AARP's millions of members and Americans 50+; AARP VIVA, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.