AARP Media Relations, 202-434-2560, firstname.lastname@example.org, @AARPMedia
Washington, D.C. – AARP today announced the release of Disrupt Aging: A Bold New Path to Living Your Best Life at Every Age, the debut book from AARP CEO Jo Ann Jenkins, published by New York-based publishing house Public Affairs. The book is available at booksellers nationwide.
Through a powerful and engaging narrative, Jenkins examines the need to shatter negative stereotypes related to aging and to spark new solutions so more people can choose how they want to live and age. “The way people are aging is changing – mostly for the better –but negative attitudes about people over a certain age are alive and well,” Jenkins said. “Disrupt Aging is the rallying cry of an emerging movement to change that.”
As Jenkins explores in the book, the process starts with “owning” one’s age. “We’ve all seen and heard the slogans: ‘60 is the new 40’ and ‘50 is the new 30’ and so on,’ she said. “I think that’s the wrong approach. I like to say that 50 is the new 50! And, I like the looks of it. Disrupt Aging is not about denying aging, or defying aging, it’s about owning your age – and creating a bold new path to living your best life at every age.”
But getting there is where Disrupt Aging yields the most value. Focusing on critical considerations around health, wealth and self, Jenkins’s book provides readers practical, hands-on, highly useful insight on a broad range of key issues, including:
- Taking Control of Your Health
- Financing Your Future
- Putting Your Experience to Work, and
- Discovering new opportunities for growth, development and engagement.
In Disrupt Aging Jenkins asserts that, as life expectancy increases, potential is not limited by age. Instead, she argues just the opposite—that age and experience can expand life’s possibilities for every member of society. Disrupt Aging is available for order now.
100 percent of AARP’s proceeds from Disrupt Aging book sales support the charitable work of AARP Foundation.
To learn more about the Disrupt Aging conversation please visit: www.disruptaging.aarp
About the Author
Jo Ann Jenkins is the chief executive officer of AARP. Previously, she served as its COO and, before that, president of AARP Foundation, AARP’s affiliated charity. Before joining AARP, she was the COO of the Library of Congress. She has received the Library of Congress Distinguished Service Award and in 2015 was named Influencer of the Year by the NonProfit Times.
AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world’s largest circulation magazine, AARP The Magazine and AARP Bulletin. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. To learn more, visit www.aarp.org or follow @aarp and our CEO @JoAnn_Jenkins on Twitter.