For Immediate Release
Contact: Media Relations, (202) 434-2560, firstname.lastname@example.org, @AARPMedia
AARP SET TO TAKE OVER LAS VEGAS
DON RICKLES, BOB NEWHART, EMILIO ESTEFAN, THE FOUR TOPS, THE TEMPTATIONS, NATALIE COLE, DAN MARINO, MARIE OSMOND, AND MORE PARTICIPATING IN AARP’S LIFE@50+ NATIONAL EVENT & EXPO
**Day of Service Volunteer Activities to Leave Lasting Legacy**
More Than 10,000 Attendees from Across the Country will Meet for Three Days of Volunteering, Entertainment and Information, Catering to the Wants and Needs of the 50+ Audience
WASHINGTON (April 15, 2013) – AARP today announced that Las Vegas Convention Center in Las Vegas, Nevada, will host the organization’s first of two National Events & Expos in 2013. Taking place from Thursday, May 30 to Saturday, June 1, 2013, Life@50+ focuses on the 50+ audience with entertainment, celebrities, experts and exhibits, bringing some of today’s most renowned faces and companies directly to AARP members. The event will kick off on Thursday, May 30 with a day of service led by AARP Ambassadors Dan Marino, James Brown, and Dr. Pepper Schwartz – where hundreds of AARP volunteers will be assembled in groups to support the cultivation of the Las Vegas community through activities that include building, home and school refurbishing, landscaping, mentoring, green projects, construction of community gardens, and senior community center revitalization.
“We are excited to finally bring Life@50+ to Las Vegas this May,” said A. Barry Rand, CEO, AARP. “We have held our event in this vibrant city in the past and now we are excited to return, bringing thousands of people with us to take part in all that Las Vegas has to offer! We also have hundreds of attendees ready to volunteer and leave a lasting impact on the city and areas in need.”
In addition to the day of service projects, attendees will experience lifestyle and education sessions led by celebrities and subject experts; fitness classes, cooking demonstrations, hands-on technology classes, cultural events, health screenings and music classes. Event highlights include:
- Opening Show: Don Rickles in conversation with Bob Newhart: These life-long friends are getting together for the first time ever on stage in what is sure to be an entertaining hour where they’ll share lessons learned throughout their lives and distinguished careers.
- Confirmed Appearances: an interview with entertainer Marie Osmond; Emilio Estefan; authors Terry McMillan, Candace Bushnell and Amy Tan on stage together; and AARP Ambassadors; Dan Marino, James Brown, Jean Chatzky, Chris Gardner and Dr. Pepper Schwartz.
- Entertainment: Life@50+ will feature top notch entertainment, with performances by Motown legends The Temptations and The Four Tops on Friday, May 31st. (Optional - Added Cost - Space is limited). Life@50+ also brings Natalie Cole’s incredible story and sophisticated sounds to the stage on Saturday, June 1, with a special Life Reimagined interview and a ticketed exclusive performance for Life@50+ attendees (Optional - Added Cost - Space is limited). AARP will also offer exclusive opportunities to attend two premiere Las Vegas shows with a 35 percent discount to Cirque du Soleil’s LOVE on Thursday, May 30, and a discount fee for “Shania: Still the One” on Saturday, June 1. For film lovers, AARP will host its Movies for Grownups Film Festival, featuring some of this season’s great films along with a few films attendees will get to see before they open in theatres. Actor Billy Bob Thornton will be on hand to take questions from attendees following the screening of his latest film, Jayne Mansfield's Car. Information on tickets for all entertainment can be found here.
Technology and Innovation: A special showcase, Health Innovation @50+ Live Pitch, will connect health technology startups with investors in an effort to stimulate innovations that serve the health needs of Americans age 50+.
Life@50+ will feature an exhibit hall that for the first time will have all of the events and activities in the same single level space, with over 150 exhibitors, offering valuable information and various products and services, including new and future technologies, appliances, travel and leisure destinations—all targeting the 50+ demographic. AARP is pleased to welcome back UnitedHealthcare as Platinum sponsor for the first 2013 Life@50+ event. Additional sponsors include Charles Schwab, New York Life, Genworth Financial, VITAS Innovative Hospice Care, The Hartford, Post Shredded Wheat, and Allstate Roadside Services. Sponsors of the Community Day of Service include Bank of America, Good360 and Aetna.
AARP’s National Event & Expo has begun a new chapter. After growing each year since its format changed in 2001 from a delegate convention to an annual member facing experience whose attendance has grown from 5,000 in 2001 (Dallas) to over 20,000 in 2012 (New Orleans), 2013 will be the first year the event happens twice—with Las Vegas hosting the year’s first event followed by Atlanta in October.
Admission to Life@50+ for AARP members is $25, $35 for non-members. The entry fee includes access to the Exhibit Floor, Exhibit Floor Performance Stage, the opening show, educational sessions and the volunteer activities. Non-member registration includes a one-year membership to AARP. AARP is once again offering a Digital Experience registration for $299, which gives attendees access to the event for both days, as well as an iPad mini with the latest AARP digital apps installed.
Online registration is open now at www.aarp.org/events or by phone at 1-800-883-2784.
Additional information on Life@50+, as well as the complete schedule, is available here.
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