How Does Your Brain Score? Take the Staying Sharp Brain Health Assessment

AARP & LivePitch Media Announce Second Annual AARP Health Innovation@50+ LivePitch Event on May 31 in Las Vegas

AARP and LivePitch Media today announce the second annual AARP Health Innovation@50 + LivePitch Media event, which will take place on Friday, May 31, at the Las Vegas Convention Center

Contact: Hillary John

202-434-2560,, @AARPMedia

AARP & LivePitch Media Announce Second Annual
AARP Health Innovation@50+ LivePitch Event on May 31 in Las Vegas

WASHINGTON, D.C. – March 7, 2013– AARP and LivePitch Media today announce the second annual AARP Health Innovation@50 + LivePitch Media event, which will take place on Friday, May 31, at the Las Vegas Convention Center. The event showcase will provide start-up companies in the”50 and over” health technology and innovation sector with the opportunity to connect with the venture capital and angel investor community, along with consumers and the media. 

Taking place during theLife@50+ AARP National Event & Expo attended by 20,000 members and guests from across the globe, the AARP Health Innovation@50 + LivePitch event operates in two parts:

Part 1:During the first half of the day, the ten finalist companies selected to attend will pitch their business to the judges and investor audience, including leading venture and angel investors.

Part 2: In the afternoon, AARP members join the program. Participating companies will then redirect their pitches directly to the "50 and over" consumer audience, gaining valuable, real-time, consumer insight and feedback.

At the end of the day, two grand-prize winners will be announced: an Investor Judges’ Winner and AARP Consumer Winner.

AARP and LivePitch Media are excited for the return of Lisa Suennen, who will once again Emcee the event. Suennen is a co-founder and Managing Member of Psilos Group, a healthcare-focused venture capital firm with over $577 million under management.

This year's advisory board features luminaries from the health and investment community including:

- Joyce Dubow, Senior Health Care Reform Director, Office of Policy and Strategy, AARP
- Alicia Heazlitt, Director of Strategy, InnovateLTC
- John Hotta, Investor, Nayma Ventures
- Stephen Johnston, Founder, Aging2.0
- Nina Nashif, Managing Director, Sandbox Industries and Founder & CEO, Healthbox
- Andrew J. Rosenthal, Business Development, UP, Jawbone
- Unity Stoakes, Co-founder and President, StartUp Health
- Brad Weinberg, MD, Founder, Blueprint Health, ShapeUp

“In accord with AARP’s mission to enhance the quality of life for all as we age, this year’s AARP Health Innovation@50+ LivePitch provides an excellent way for us to fuel growth and innovation in health technology and innovation-focused startups striving to meet the needs and wants of those 50 and older,” said Jody Holtzman, AARP’s Senior Vice President of Thought Leadership.

“We witnessed great success at last year’s AARP Health Innovation@50+ LivePitch and received positive feedback from entrepreneurs, investors, and consumers alike,” Holtzman continued. “I am certain that this year’s event will spark even more entrepreneurial activity in a friendly, competitive environment that enhances the conversation and provides attendees with valuable insight into the next great Health @50+ innovation.”

Company Event Applications:

AARP and LivePitch Media invite companies nation-wide that focus on consumer-oriented health technologies and innovations for those in the “50 and over” market to apply for the AARP Health Innovation@50 + LivePitch event.

From the applicants, the advisory board will select 10 finalists to attend the event and pitch their businesses. Finalists will be those companies that create the most innovative health technology products and services fitting with the needs and wants of Americans age 50+.

Applying companies must have launched their product or service within one year of the May 31, 2013 event date and must have raised $5 million or less in funding.

The deadline to apply is Friday, April 12, 2013.  Companies can apply at

Investor and Industry Professional Registration:

Investors and industry professionals are also encouraged to attend Health Innovation@50+ LivePitch. Attendees and can register for $199 - $300 off the door price - so long as they register prior to Monday, April 15. Registration includes access to the full-day event, lunch, networking, and evening reception. It also includes expo hall access to the 2013 Life@50+AARP National Event & Expo.

To learn more about the AARP Health Innovation @50+ LivePitch event, visit

About AARP

AARP is a nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment security and retirement planning. We advocate for consumers in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services.  A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world's largest circulation magazine; AARP Bulletin;; AARP TV & Radio; AARP Books; and AARP en Español, a bilingual news source.  AARP does not endorse candidates for public office or make contributions to political campaigns or candidates.  The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at

About LivePitch Media

AARP Health Innovation@50+ LivePitch is a property of LivePitch Media, a producer of entrepreneur-focused technology and media conferences and events. LivePitch Media creates and produces custom entrepreneur and investor-focused conferences and pitch events worldwide. We partner with established brand owners and event stakeholders to promote innovation by bringing together the investment community with startup companies to facilitate deal flow and expand business ecosystems. For more information please visit

Help Us

If you have a story that you want to share, AARP is listening. Click here to send us your story.


If you are a reporter with a media inquiry please contact the AARP Media Relations office:  202-434-2560 or Or Follow us on Twitter @aarpmedia


If you are an AARP member and not with the press, please call 1-888-OUR-AARP or e-mail

Discounts & Benefits

From companies that meet the high standards of service and quality set by AARP.


Member Benefits AT&T Wireless Cell Phone

Members save 10% on the monthly service charge of qualified AT&T wireless plans.

Member Benefit AARP Regal 2

Members pay $9.50 for Regal ePremiere Tickets purchased online.

Walgreens 1 discount membership aarp

Members earn points on select Walgreens-brand health and wellness products.

Member Benefits

Join or renew today! Members receive exclusive member benefits & affect social change.