FOR IMMEDIATE RELEASE
March 10, 2010
AARP Media Relations, 202-434-2560, firstname.lastname@example.org
AARP and Radio One Encourage Americans to Share Personal Stories of Service
Sportscaster and AARP Community Ambassador James ‘JB’ Brown to Highlight Everyday Acts of Good during Radio One’s “Create The Good News” Segments
Washington, DC—AARP and Radio One, the nation’s largest radio broadcasting company that targets primarily African American and urban listeners, today launched a collaboration to highlight everyday acts of good through “Create The Good News” segments.
Radio One listeners can visit www.CreateTheGoodNews.org to submit inspirational stories about how they—or those they know—have made positive contributions to society. Through June 2010, CBS NFL Today co-host and AARP Community Ambassador James ‘JB’ Brown will select one story to highlight in a weekly “Create The Good News” series, airing nationally on Radio One stations.
“Service is an important part of what knits our communities together,” Brown said. “Every day in neighborhoods across the country, people are serving. But this good work doesn’t always make the news. We want folks to know that whether they have five minutes, five hours, or five days, every bit makes a difference. Hopefully these stories will inspire folks to get more involved in their communities.”
Sixty-second “Create The Good News” radio spots will air nationally in 40 markets beginning in late March. Through June 2010, all Americans can visit www.CreateTheGoodNews.org to share their stories.
Create The Good (www.CreateTheGood.org) is a network of people sharing tools and ideas to help make a difference on their own or in larger groups in their communities. It is powered by AARP and the AARP Foundation’s more than nine million volunteers, donors and activists.
“We are so pleased to work with Create The Good to tell the stories of everyday heroes who are making a difference in their communities,” said Cathy Hughes, Radio One founder and chairperson. “Too often our days are filled with negative news—we hope this new series will provide our listeners with a little bit of inspiration during these difficult times and encourage all of us to do more to help others.”
CreateTheGood.org offers local volunteer opportunities as well as ideas for self-directed activities and how-to videos for simple service projects people can organize on their own, like weatherizing homes, starting healthy walking groups, fighting fraud, preparing for a hurricane and other needs.
AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with over 35.7 million readers; AARP Bulletin, the go-to news source for AARP's millions of members and Americans 50+; AARP Segunda Juventud, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.
About Radio One
Radio One, Inc. (http://www.radio-one.com/) is a diversified media company that primarily targets African-American and urban consumers. The Company is one of the nation's largest radio broadcasting companies and the largest radio broadcasting company, currently owning 53 broadcast stations located in 16 urban markets in the United States. As a part of its core broadcasting business, Radio One operates Syndication One, whose programming includes the Russ Parr Morning Show, the Yolanda Adams Morning Show, the Rickey Smiley Morning Show, CoCo Brother Live, CoCo Brother's "Spirit" program, Bishop T.D. Jakes, the Reverend Al Sharpton Show, and the Warren Ballentine Show. The Company also owns a controlling interest in Reach Media, Inc. (http://www.blackamericaweb.com/), owner of the Tom Joyner Morning Show and other businesses associated with Tom Joyner. Beyond its core radio broadcasting business, Radio One owns Interactive One (http://www.interactiveone.com/), an online platform serving the African-American community through social content, news, information, and entertainment, which operates a number of branded sites, including News One, UrbanDaily, HelloBeautiful, Community Connect Inc. (http://www.communityconnect.com/ ), an online social networking company, which operates a number of branded websites, including BlackPlanet, MiGente, and Asian Avenue and interests in TV One, LLC (http://www.tvoneonline.com/), a cable/satellite network programming primarily to African-Americans.