Steve Cone is executive vice president of Integrated Value and Strategy. Cone leads a team of strategic planning, research, multicultural engagement and member communications professionals who are dedicated to anticipating and responding to the needs and wants of 50-plus people.
With more than 35 years of senior-level marketing experience, Cone is a national leader in marketing and brand communications. He has established an industry-wide reputation for programs that drive results, strengthen brands and deepen customer relationships by communicating relevant and highly targeted messages across a spectrum of media in integrated campaigns. Cone has worked with a wide array of major clients and companies, including AARP, Apple, American Express, Citigroup and United Airlines, as well as global media companies, environmental groups and presidential campaigns for both major parties.
After graduating magna cum laude from Coe College with a bachelor's degree in English literature, Cone helped create a national brand and presence for KeyCorp. He then held a senior marketing position at American Express, managing the company's worldwide brand strategy.
In 1971, he was a founding principal of Epsilon Data Management, a pioneer in data-driven marketing technologies and services.
He later served at Fidelity Investments as chief marketing officer and division president of its Retail Group. During his tenure, he played a leading role in fostering Fidelity's mutual fund sales.
In 2000, he led worldwide marketing for Citigroup's Global Wealth Management Division. In that capacity, Cone coordinated brand management for all of Citigroup's businesses, which collectively served more than 200 million customers.
He rejoined Epsilon in 2007, serving as its chief marketing officer until early in 2010.
Cone has lectured worldwide at leading universities and business groups on proven marketing principles. He has written two books published by Bloomberg Press: Steal These Ideas! and Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History.
