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AARP
Leadership

Board of Directors

The 21-member volunteer Board of Directors is the governing body of AARP and approves all policies, programs, activities, and services for the Association's 40 million members. More

Executive Team

Learn more about AARP's Executive Team, their backgrounds and leadership responsibilities by reading their biographies. More

AARP Leadership Profile

Steve Cone

Executive Vice President of Membership and Integrated Value

Steve Cone is executive vice president of Membership & Integrated Value. He leads a team of research, multicultural engagement, business development and member communications professionals who are dedicated to anticipating and responding to the needs and wants of 50-plus Americans and their families.

He also oversees a business analysis team that manages a database of 115 million people, including our 38 million members, and has oversight authority over our services arm — AARP Services Inc.

With more than 40 years of senior-level marketing experience, he is a national leader in marketing and brand communications. He has established an industry-wide reputation for programs that drive results, strengthen brands and deepen customer relationships by communicating relevant and highly targeted messages across a spectrum of media in integrated campaigns. He has worked with a wide array of major clients and companies, including AARP, Apple, American Express, Citigroup and United Airlines, as well as global media companies, environmental groups and presidential campaigns for both major parties.

After graduating magna cum laude from Coe College with a bachelor's degree in English literature, he helped build Epsilon — a pioneer in data-driven marketing technologies and services. From Epsilon, he went to American Express and was responsible for worldwide brand strategy and management. Later, he created a national brand presence for Key Corp, and in 1998 he landed at Fidelity Investments as chief marketing officer and president of its retail brokerage group.

In 2000, he led worldwide marketing for Citigroup's Global Wealth Management Division. In that capacity, he coordinated brand management for all of Citigroup's businesses, which collectively served more than 200 million customers.

He rejoined Epsilon in 2007, serving as its chief marketing officer until early in 2010. He has lectured at leading universities and business groups on proven marketing principles. He has written three books published by John Wiley & Sons: first and second editions of Steal These Ideas!: Marketing Secrets That Will Make You a Star and Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History.

Request Steve Cone as a speaker for your event.

Featured Group

AARP Real Possibilities Life@50+

Connect With Attendees

AARP has a variety of exciting activities planned for the 2015 Life@50+ National Event & Expo in Miami. Discuss

Discounts & Benefits

From companies that meet the high standards of service and quality set by AARP.

 

denny's restaurant member discount membership

Members save 15% all day, every day when dining at participating Denny's restaurants.

 

regal theater member benefit aarp

Members pay $8 for Regal ePremiere tickets purchased online. Conditions apply.

 

AARP Real Pad Tablet

Go Mobile with RealPad. Connect, play and share plus free 24/7 live customer support.

 

Member Benefits

Join or renew today! Members receive exclusive member benefits & affect social change.

 

 

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