Life@50+ | AARP’s National Event & Expo is a consumer show that threads hundreds of companies together in one exhibit hall and produces rare opportunities for businesses to increase their visibility among baby boomers and beyond.
AARP’s members and event attendees are eager to learn about the products and services that matter to them and their lifestyle. In 2013, 70 percent of our attendees requested more information from exhibitors during both the Las Vegas and Atlanta Life@50+ events. This semiannual event offers three action-packed days of information, education and fun. It features world-renowned celebrities, entertainers and speakers in an extensive interactive exhibition floor along with lifestyle workshops, concerts, games, prizes and more.
So you may be thinking at this point, why should I exhibit at this event if it’s not the usual trade show at which I would normally exhibit my products? Here are three reasons that will change your exhibiting life, or at least your outlook on exhibiting to a consumer audience:
Unique Audience Engagement
Life@50+ attendees are a mixture of the greatest generation and baby boomers and they’re looking for information that will help them live their best life. They are eager and ready to ask questions and looking to be well informed. Your staff should be ready to listen and interact effectively.
Trusted Brand Connection
We have an outstanding amount of trust from the audience because we’ve selected companies that add value to their lives, which allows exhibitors to continuously share their message and promote their products and services.
Countless opportunities are placed in front of exhibitors to allow attendees to live and breathe your brand. The key is to stay true to what you know, and deliver your message concisely to our audience. The attendees are looking for valuable information … what better way to seize the opportunity to educate, face to face, one of the fastest-growing markets that most likely uses your products.
If you’re still on the fence, come back often to the Exhibitor Account Management page for more information about exhibiting at the AARP Life@50+ National Event & Expo.
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