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May 30 - June 1, 2013
Las Vegas Convention Center
3150 Paradise Road
Las Vegas, NV 89109
Life@50+, the AARP National Event & Expo provides an unparalleled opportunity to capitalize on AARP’s reach and trusted reputation among the 50-plus community. Align your brand with AARP and influence the nation’s fastest-growing market.
There are several marketing opportunities available for all approved sponsors and exhibitors that will expand your engagement with attendees at Life@50+ in Las Vegas.
$25,000 (Total for both events)
Every attendee receives a badge and your logo is listed on each one. The official AARP badge is required for entry into all sessions and the exhibit hall. The paper and pen holder extends the life of the badge well beyond the event.
$5,000 to $25,000
Become a sponsor of various elements for the community day activities such as t-shirts, water, supplies and equipment, or the official sponsor of the community day location. Approximately 2,000 of our AARP volunteers (Life@50+ attendees) will assemble in groups to be transported into different neighborhoods to rebuild, refurbish and revitalize areas of need in both Las Vegas and Atlanta. Volunteers will participate in the following types of projects designed to stimulate the community and themselves:
Up to six totally Green 4 – 6 passenger electric cars shuttle attendees around the exhibit hall. As an e-Shuttle sponsor, you can completely brand the shuttle, including the t-shirt worn by the driver, handouts and a scripted message to be shared with attendees.
$18,000 (Both events)
Your company logo will be displayed on the official event bag for nearly 24,000 attendees to see during both three-day events and beyond.
The bag insert is a wonderful way to offer your brochure or promotional item directly to every registered attendee – at least 12,000 people per event.
$10,000 (6,000 pins)
Be one of the few exhibiting company that holds one of 12 popular, event lapel pins! Every attendee will go on a treasure hunt searching for your special Official Event Pin! This is sure to increase traffic to your booth.
Attendees may test their physical and mental skills on one of many unique “entertainment simulators.” Ski down a ski slope, hit a golf ball, drive like a NASCAR driver, brand a massage station and much more. When you sponsor one or more simulators, you will receive a 200-600 square foot exhibit space to incorporate the simulator within your exhibit. You’ll also receive:
Make an impression on 500 session attendees as your logo is projected onto screens and is publicly recognized by the session moderator. You may design your own non-commercial informational session, subject to AARP approval, or sponsor an AARP-selected program. Each one-hour workshop is promoted in the event program guide. You’ll also receive:
Our member lounge provides an opportunity for members to meet, go out, shop, find a reading buddy or just to talk about common interests. Lounges will be equipped with kiosks and TV monitors featuring Channel50+. Each lounge will seat approximately 150 - 175 members.
More than 1,000 individuals from the local community and across the country volunteer to support the event. Connect with these engaged members at the Volunteer Orientation in advance of the event and by having your information included in their volunteer mailings and displayed in the volunteer lounge.
$10,000 - SOLD
Your logo on the official event t-shirt worn by more than 1,000 volunteers beginning Thursday through the end of the event.
* Please be advised that there have been occurrences of illegitimate "housing services" vendors contacting AARP exhibiting companies, claiming to be approved by AARP and offering to reserve your rooms. Learn more
Call 1-800-650-6839 and one of our registration specialists will be happy to assist you with your Life@50+ exhibitor registration, or email us.
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