AARP Reveals its “Choice” this Election
Source: AARP Press Center
October 20, 2008
Contact: Drew Nannis, AARP, 202-434-2560 anannis@aarp.org
Washington, DC - Tomorrow, AARP will premier a new component of its Get Out the Vote campaign — a cutting edge, online video that reveals the organization’s pick on November 4.
AARP is sending millions of personalized, online videos to its E-activists who will be the first to experience the video. The 60-second video features a “man on the street” who turns to his fellow Americans in order to find out who will break gridlock in Washington. He does not get the expected response. After watching the video, viewers will be asked to “take action” by pledging to vote on or before Election Day.
The video can be viewed, starting tomorrow, October 21, here: www.aarpvote08.org.
“As we come down to the final few weeks of the campaign and the number of undecided voters continues to shrink, it’s critically important that AARP do everything it can to make sure people stay excited about voting through Election Day,” said AARP Executive Vice President Nancy LeaMond. “This is a fun, interesting way to emphasize the importance of having leaders who can rise above the partisan atmosphere and deliver on their promises. With political coverage invading voters’ lives 24/7, it’s also critical that voters don’t get fatigued by all the ads and events and that they stay motivated to vote on November 4th. This video is just another way to help do that.”
In the weeks leading up to the video launch, AARP has released a collection of on and offline efforts to educate its supporters about the election. This has included resources on early voting, a nationwide voter guide, and opportunities to go to AARP’s online community to discuss the presidential debates.
AARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with over 33 million readers; AARP Bulletin, the go-to news source for AARP's 40 million members and Americans 50+; AARP Segunda Juventud, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.
