AARP and Focalyst
By: Source: AARP.org Date Posted: 2006-01-13 16:21:33.231265-05:00
Over $1 trillion in disposable annual income.
More than 50% of total consumer spending.
What road are you taking to reach the 78 million Baby Boomers and seniors in America?
Introducing FOCALYST, powered by AARP Services.
Despite representing nearly 50% of total consumer spending, companies have often failed to recognize the preferences, desires, and needs of the 50+ population. But now, as the Baby Boomer generation enters the second half of their lives (one every 8 seconds), companies across every industry are beginning to take notice.
As opportunity knocked on the doors of today's leading corporations, AARP Services responded by forming Focalyst™, a new joint venture with The Kantar Group, one of the world's largest research and consultancy networks. Focalyst's purpose is clear: to deliver comprehensive, forward-looking research that provides businesses with a deep understanding of Baby Boomers and 50+ consumers.
But Focalyst is so much more than just information. Focalyst provides businesses with research and analysis on the Boomer marketplace that is "actionable." In other words, we help businesses take our unique insight and use it to develop new products and services. To develop more tailored and accurate marketing campaigns. And, to generate new revenue from an otherwise fragmented and sometimes neglected market.
Marrying the knowledge, insight and experience of AARP and its 35 million members, with Kantar's unrivaled research and consultancy expertise, Focalyst will fuel the marketplace with up-to-date intelligence and advice on the needs, preferences, behaviors, habits, attitudes and aspirations of the boomer and 50+ market.
Each year, Focalyst will publish "The Focalyst View™"—the most comprehensive consumer lifestyle study of its kind, with more than 35,000 consumers ages 42+ within the US. Other Focalyst offerings include custom research and unparalleled access to a team of expert analysts and industry events for networking and best practices.
To see how Focalyst can help you in the Boomer and 50+ markets, please visit www.FocalystResearch.com or contact:
Heather Stern
Director of Marketing and Client Development
Focalyst LLC
909 Third Avenue
New York, NY 10022
212-548-7271
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