Robert Romasco
Source: AARP.org | 2009-03-17
Secretary/Treasurer, Class of 2012
Robert G. Romasco, M.B.A., of Bryn Mawr, PA, was elected by the Board to serve as Secretary/Treasurer for the 2008-2010 biennium and in that capacity chairs the Board Audit and Finance Committee. He also serves as a member of the AARP Insurance Trust. During the 2006-2008 biennium, Mr. Romasco was a member of the AARP Board Audit and Finance Committee, and the Governance Review Committee. He also served on AARP's Pension Plan Review Committee.
Mr. Romasco has extensive experience in strategy development, marketing positioning and brand construction, operations management, and organizational change. He also has advocacy background in public opinion and public policy polling. His professional experience includes service as senior vice president of customer, distribution, and new business development at Quality Value Convenience (QVC), the leading retail television network. At QVC, he proposed a new business development model, designed a new strategic planning process, and designed an "activist" customer development approach to reduce customer churn and increase profits. He also recommended a more comprehensive approach to the changing distribution landscape of content distribution.
Prior to QVC, Mr. Romasco was executive vice president and chief marketing officer (CMO) of CIGNA Health Care Systems, responsible for driving marketing and distribution leverage across four independent business units, designed to strengthen the company's "one stop employee benefits provider" positioning and drive revenue growth. In those capacities, Mr. Romasco crafted a comprehensive, enterprise-wide marketing and sales improvement plan based on "world-class" metrics, which lead to record levels of multi-divisional revenue growth.
Mr. Romasco was also chief executive officer of J.C. Penney's $1.3 billion insurance division. There he led a business revitalization that restored top and bottom line growth, while transforming the organization's culture to one of open, high-performance, emphasizing strategic understanding, a sense of urgency, relentless execution and leadership development. New products and channels, and international expansion drove revenue and profit growth, including the launch of an international business in the United Kingdom, Korea and Japan that reached profitability within three years.
Earlier, as senior vice president of American Century Investments, Mr. Romasco was a prime architect in its growth from $20 to $80 billion in assets under management, director of strategic customer development for Corporate Decisions Inc., a Boston-based consulting firm, and chief financial officer of Epsilon, a pioneer in the database marketing industry.
As an AARP volunteer, Mr. Romasco has also served on the board of trustees for the AARP Andrus Foundation. Additionally he has served on the outreach council of the Bryn Mawr Presbyterian Church; the advisory board of the Eugene Bay Foundation, and as chair of the board of deacons of the Second Congregational Church in Boxford, Massachusetts.
Mr. Romasco earned an M.B.A. from Harvard University and a B.A. in history from Brandeis University. He and his wife, Audrey, who is a community leader in her own right, have been married 33 years.
