Fans of Drive to End Hunger will notice some changes this year — both to the No. 24 car on the track and to the Drive to End Hunger mobile display at the races. First, the car.
For the No. 24 car, the changes are big. This year NASCAR is debuting the “Generation Six” car in the Sprint Cup Series. The “Gen6” cars allow the sport’s auto manufacturers — Chevrolet, Ford and Toyota — latitude to more closely match the design of their on-track models to their sister versions at the dealerships: the Impala SS, Fusion and Camry, respectively. For Drive to End Hunger, the result is a car with an evolved body shape, shown in the newly contoured hood, front-end grill and back end, among other changes. For the first time, NASCAR is allowing sponsor branding on the car roof: It’s the perfect place to showcase the Drive to End Hunger logo’s “forked D” as a stand-alone image.
Changes are underway at the track, too. Starting in Daytona, visitors to the at-track mobile display can participate in a live trivia game that tests their knowledge about hunger, Jeff Gordon and NASCAR. Trivia game winners will receive special prizes, including a Drive to End Hunger- and Jeff Gordon-branded soda can koozie and a pair of stylish sunglasses. There is also a photo opportunity: Visitors may take their photo with a digital representation of Jeff Gordon and the No. 24 car. Most important, once again there will be opportunities to donate to help hungry older people.
Sprint Cup Series-wide enhancements include the driver’s last name on the top of the windshield, and a larger manufacturer’s logo on the center of the back end. Initial reaction to the host of changes has been positive from both fans and drivers alike. Regarding the No. 24 car, Jeff Gordon stated: “I think the 2013 Drive to End Hunger Chevy looks fantastic. The car is noticeably different both in terms of its design and sponsor branding. I can’t wait to try to bring this great looking car to Victory Lane.” AARP and AARP Foundation will add photos of the new car from early season races to an online gallery, and consumers will be able to buy the 2013 die cast in early February.
As a thank you for supporting Drive to End Hunger, consumers will have the opportunity to receive a variety of prizes, including a highly collectible series of six metallic posters, each with a limited print run of 200 and a selection of which will have been autographed by Jeff Gordon. Look out for the new at-track display at races throughout the country.
For a list of races, visit www.facebook.com/DrivetoEndHunger and for those who aren’t able to make it to the track, a list of televised Drive to End Hunger primary races is also available on the Facebook page. You can also follow from home via Facebook and www.twitter.com/Drive2EndHunger. No doubt Drive to End Hunger, AARP, AARP Foundation and the entire No. 24 team are expecting great things and a successful 2013 season.